AVERAGE ISSUE READERSHIP OF INTERNATIONAL PUBLICATIONS
| Region | ||||||
|---|---|---|---|---|---|---|
| Total | Americas | EMEA | Asia/Pacific | Large Organisations | Banks/Financial Institutions | |
| Unweighted sample size | 1126 | 252 | 653 | 221 | 440 | 686 |
| Total | 9756 100% | 2506 100% | 5008 100% | 2242 100% | 3754 100% | 6002 100% |
| Published Daily | ||||||
| Financial Times | 3784 39% | 575 23% | 2414 48% | 795 35% | 1336 36% | 2448 41% |
| International Herald Tribune | 537 6% | 50 2% | 277 6% | 210 9% | 100 3% | 437 7% |
| The Wall Street Journal | 3112 32% | 1841 73% | 641 13% | 631 28% | 1369 36% | 1744 29% |
| Published Weekly | ||||||
| The Economist | 2910 30% | 886 35% | 1406 28% | 618 28% | 1058 28% | 1852 31% |
| EuroWeek | 342 4% | 26 1% | 251 5% | 65 3% | 150 4% | 192 3% |
| International Financing Review | 604 6% | 139 6% | 214 4% | 251 11% | 217 6% | 387 6% |
| Newsweek | 1255 13% | 591 24% | 314 6% | 350 16% | 460 12% | 795 13% |
| Time | 1203 12% | 448 18% | 389 8% | 366 16% | 443 12% | 760 13% |
| Published Fortnightly | ||||||
| Fortune | 1278 13% | 604 24% | 353 7% | 322 14% | 587 16% | 691 12% |
| Published Monthly | ||||||
| Asiamoney | 543 6% | 29 1% | 59 1% | 455 20% | 99 3% | 444 7% |
| The Banker | 1967 20% | 348 14% | 1256 25% | 363 16% | 380 10% | 1587 26% |
| Bloomberg Markets Magazine | 1970 20% | 726 29% | 868 17% | 375 17% | 728 19% | 1241 21% |
| CFO | 1499 15% | 854 34% | 644 13% | - | 1183 32% | 316 5% |
| Euromoney | 1942 20% | 288 11% | 1210 24% | 445 20% | 543 14% | 1399 23% |
| Finance Asia | 436 4% | 37 1% | 37 1% | 362 16% | 95 3% | 341 6% |
| Global Finance | 725 7% | 333 13% | 247 5% | 145 6% | 415 11% | 310 5% |
| Global Investor | 624 6% | 134 5% | 341 7% | 148 7% | 210 6% | 414 7% |
| Harvard Business Review | 1148 12% | 467 19% | 406 8% | 275 12% | 634 17% | 514 9% |
| Institutional Investor | 1533 16% | 822 33% | 472 9% | 240 11% | 727 19% | 806 13% |
| Latin Finance | 214 2% | 194 8% | 14 0% | 6 0% | 115 3% | 98 2% |
| Risk | 852 9% | 316 13% | 438 9% | 98 4% | 434 12% | 418 7% |
VEIWING OF INTERNATIONAL TV CHANNELS
| Region | ||||||
|---|---|---|---|---|---|---|
| Total | Americas | EMEA | Asia/Pacific | Large Organisations | Banks/Financial Institutions | |
| Unweighted sample size | 1126 | 252 | 653 | 221 | 440 | 686 |
| Total | 9756 100% | 2506 100% | 5008 100% | 2242 100% | 3754 100% | 6002 100% |
| Yesterday | ||||||
| BBC World | 1330 14% | 177 7% | 613 12% | 540 24% | 342 9% | 988 16% |
| Bloomberg TV | 1755 18% | 420 17% | 862 17% | 473 21% | 479 13% | 1276 21% |
| CNBC | 2196 23% | 1053 42% | 723 14% | 420 19% | 902 24% | 1294 22% |
| CNN | 2684 28% | 1007 40% | 1029 21% | 648 29% | 973 26% | 1712 29% |
| Last 7 Days | ||||||
| BBC World | 3096 32% | 593 24% | 1584 32% | 919 41% | 952 25% | 2144 36% |
| Bloomberg TV | 3359 34% | 783 31% | 1767 35% | 810 36% | 1018 27% | 2342 39% |
| CNBC | 3716 38% | 1581 63% | 1352 27% | 782 35% | 1411 38% | 2305 38% |
| CNN | 5394 55% | 1932 77% | 2264 45% | 1198 53% | 2144 57% | 3251 54% |
| Last 4 Weeks | ||||||
| BBC World | 4887 50% | 988 39% | 2548 51% | 1351 60% | 1683 45% | 3204 53% |
| Bloomberg TV | 4992 51% | 1237 49% | 2705 54% | 1049 47% | 1697 45% | 3295 55% |
| CNBC | 4991 51% | 1886 75% | 2042 41% | 1064 47% | 1899 51% | 3092 52% |
| CNN | 7040 72% | 2200 88% | 3240 65% | 1600 71% | 2717 72% | 4322 72% |
USE OF INTERNATIONAL WEBSITES
| Region | ||||||
|---|---|---|---|---|---|---|
| Total | Americas | EMEA | Asia/Pacific | Large Organisations | Banks/Financial Institutions | |
| Unweighted sample size | 1126 | 252 | 653 | 221 | 440 | 686 |
| Total | 9756 100% | 2506 100% | 5008 100% | 2242 100% | 3754 100% | 6002 100% |
| Past 7 Days | ||||||
| Bloomberg.com | 3707 38% | 1080 43% | 1728 35% | 900 40% | 1325 35% | 2382 40% |
| CNN.com | 2214 23% | 789 31% | 950 19% | 475 21% | 794 21% | 1420 24% |
| Reuters.com | 2196 23% | 460 18% | 1195 24% | 541 24% | 743 20% | 1453 24% |
| FT.com | 2182 22% | 291 12% | 1481 30% | 410 18% | 749 20% | 1433 24% |
| WSJ.com | 1975 20% | 1060 42% | 504 10% | 411 18% | 973 26% | 1001 17% |
| CNBC.com | 1230 13% | 657 26% | 419 8% | 154 7% | 571 15% | 659 11% |
| BBC.com excluding UK | 1215 12% | 236 9% | 581 12% | 398 18% | 333 9% | 882 15% |
| Economist.com | 1171 12% | 328 13% | 603 12% | 240 11% | 391 10% | 780 13% |
| Money.CNN.com | 804 8% | 317 13% | 385 8% | 101 5% | 327 9% | 477 8% |
| BusinessWeek.com | 688 7% | 209 8% | 237 5% | 241 11% | 299 8% | 389 6% |
| Forbes.com | 570 6% | 252 10% | 142 3% | 176 8% | 214 6% | 356 6% |
| Euromoney.com | 451 5% | 48 2% | 264 5% | 139 6% | 151 4% | 300 5% |
| Newsweek.com | 440 5% | 151 6% | 147 3% | 143 6% | 143 4% | 297 5% |
© Think Media Consultancy 2009 | Tel: 01323 74 9000