Global Capital Markets Survey

A SURVEY OF THE WORLD'S MOST SENIOR CORPORATE AND FINANCIAL DECISION MAKERS

The Global Capital Markets survey covers two of the most influential groups for corporate and financial advertisers:

CFOs and Treasurers of the world's largest organisations
Senior Corporate Bankers responsible for areas such as treasury, commercial banking and corporate lending.

The survey has measured the media consumption of these two groups since 1997 and provides data on national and international newspapers, magazines, TV channels and web sites.

The CFOs and Treasurers included in the survey work for the 2,000 largest organisations in the world.

These organisations were spread across 33 countries.

The Corporate Bankers included in the survey were the most senior individuals responsible for treasury, commercial banking and corporate lending in banks and financial institutions in each country.

The survey represents a total of 9,756 individuals broken down as follows:

2,000 CFOs (the most senior individual responsible for finance)
1,754 Treasurers and Heads of International Finance
2,779 who were Chairman, CEO, Managing Director of a Corporate Bank or Financial Institution
3,223 Directors/VPs or heads of specialist functions within those same banks and Financial Institutions.

A postal survey was used to reach this small but senior audience resulting in an analysis sample of 1,126.

The survey employed standard measurements of average issue readership, yesterday viewing and past 7 days use of web sites together with a number of qualitative measures.